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We're in the midst of New York Fashion Week, a tradition dating back to the 1940s. But now with social media and the Internet taking over, is it still relevant?
I recently produced an interview for CNBC with designer Rebecca Minkoff and her brother, Uri Minkoff who is the co-founder and CEO of her brand.
She says while the tradition is changing with the times, its still relevant.
"Fashion week "used to be open to a very small closed circle of editors and buyers and we've seen a huge dramatic shift. We decided to open up our show to the consumer," Rebecca Minkoff, the creative director for her own line, told CNBCs "On the Money.""
The idea to include consumers came from the fact that with the Internet they could see things live, instead of waiting for media coverage.
In addition to giving customers access to the shows, the Minkoffs have most of their collection ready for purchase right away, its called "See ow, Buy Now." That includes shoes!
Traditionally, designer collections took 6 months to appear on shelves after being shown.
That lag gives fast fashion time to copy styles, which while nice for those on a budget, hurts designers.
If you think fashion week is just about clothing, think again. The designers also set the stage for the big shoe trends.
It seems like sneakers are not going anywhere. Jonathan Simkhai paired Reeboks with a jumpsuit and Public School and Air Jordan revealed a new collection, according to Footwear News. The sneakers were shown covered in plastic bag.
Other designers use NYFW as a time to announce shoe collections, such as Cushnie et Ochs, according to Footwear News. The shoes are sexy with a fun side
