Is High Style Worth Low Prices? The Drawbacks of Designer Discount Lines at Stores Like Target, H&M

A clip from CNBC's Luxury Boom explaining why you won't find Manolo Blahnik shoes at H&M.

Crowds lined up today to get their hands on Marni’s collection for H&M. Within an hour, some racks and even mannequins were empty, according to The LA Times.

Marni is the latest in a long line of designers in the past few years to make lines for a fraction of their regular prices for stores like Target and H&M. The trend is considered by many to have started with Isaac Mizrahi’s line for Target. Since then, designers such as Versace, Jason Wu, Missoni and more have made collections. Shoe designers, such as Dolce Vita and Miss Trish of Capri have also made collections.

Crowds for Marni at H&M 

Yet, some designer brands, notably Manolo Blahnik will not be showing up on mass retailer shelves any time soon.

Budget Fashionistas Celebrate! Dolce Vita Spring 2011 Collection for Target

Dolce Vita for Target Fall 2010 Boots that I bought for $9.

Target is again bringing designer fashion to the masses. After successful collaborations with designers, such as Rodarte and Zac Posen, Target now offers a collection of Dolce Vita wedges and sandals based on the brand’s spring 2011 collection. The partnership follows a widely talked about Dolce Vita for Target fall 2010 boot and flat collection. (See my short buckle boots above. For the whole collection, check out Nitrolicious)

Dolce Vita, which means “good life,” is known for stylish and flirty shoes and clothing. The Target collection recreates this vibe with styles similar to the brand’s spring 2011 offerings. The selection is limited and less fashion-forward. No platform sandals will be found in Target.