President Trump and shoes

No matter where you stand on politics, we can all agree that President Trump is making changes. One thing you probably did not expect him to influence is your shoe choices, but that is exactly what has happened.

Here are three shoe brands that have been impacted:

New Balance

Even before the inauguration, sneaker company, New Balance, was feeling the heat.

Wall Street Journal reporter, Sara Germano tweeted this about New Balance.

New Balance makes over 4 million shoes in the U.S. As an American manufacturer, trade deals with other nations could put New Balance at a disadvantage. 

Still, many Americans were not happy with the comment and decided not to buy the brand's shoes any more. Some even took to social media to share videos of them burning the sneakers.

In a statement to Sole Collector, New Balance clarified its position: "As the only major company that still makes athletic shoes in the United States, New Balance has a unique perspective on trade and trade policy in that we want to make more shoes in the United States, not less...New Balance publicly supported the trade positions of Hillary Clinton, Bernie Sanders, and Donald Trump prior to election day that focused on American manufacturing job creation and we continue to support them today."

L.L. Bean

Iconic outdoor brand, L.L Bean, was the next to feel the heat. 

After reports that Linda Bean, a granddaughter of the company's founder, had donated thousands of dollars to a political action committee (PAC) that supported Trump's presidential campaign, liberals began to boycott the company. 

Then, in mid-January, President Trump decided to show support for the retailer on Twitter.

The Twitter endorsement upset many, and some took to social media to say they were throwing out the brand's products or no longer buying from them, according to the NY Times.

Grab Your Wallet, a group that advocates boycotting companies with ties to the Trump Family, added L.L. Bean to their boycott list,

In a statement posted on Facebook, L.L. Bean said, "We were disappointed to learn that Grab Your Wallet is advocating a boycott against L.L.Bean solely because Linda Bean, who is only one of 50+ family members involved with the business, personally supported Donald Trump for President."

"We fully acknowledge and respect that some may disagree with the political views of a single member of our 10-person board of directors. Like most large families, the more than 50 family member-owners of the business hold views and embrace causes across the political spectrum, just as our employees and customers do. And as every member of the family would agree, no individual alone speaks on behalf of the business or represents the values of the company that L.L. built."

How New Balance makes 4 million pairs of sneakers in the U.S.

I was able to visit New Balance's factory in Lawrence, MA and see how they make sneakers, for my job.

I will never look at a pair of sneakers the same way. So many parts and skills go into making each pair, yet the manufacturing associates are only supposed to touch them for 22.5 second each! That's even for things like hand stitching and cutting leather. The sneaker goes from raw materials to box in less than 3 hours.

While many of its competitors moved their manufacturing overseas, New Balance makes over 4 million pairs at its 5 factories in the U.S.

To learn more check out the video I produced and read my full article on CNBC. 

An overview of New Balance's values.

Controversial Shoes: The Susan G. Komen Off and On Funding of Planned Parenthood

Sneaker by New Balance that helps to fund raise for the Susan G. Komen for the Cure Foundation

Shoes can be used to support a cause or charity, but you want to make sure that the money is going to a worthy organization.

Recently Susan G. Komen for the Cure foundation, which is the nation's premier breast-cancer advocacy group, came under fire when it decided to stop sending funds to Planned Parenthood because it was under Congressional investigation, a violation of rules Komen recently enacted. The decision was overturned yesterday, but the legacy of outrage and controversy remains.

Planned Parenthood provides a broad range of health services, including abortion, to women who often would not be able to pay for the services. The funding was to be used for cancer screenings, according to the NY Times and The Washington Post.

Many shoe companies and stores have partnered with Komen to raise money for breast cancer. Sneaker brand, New Balance, has partnered with Komen since 1989. They have guaranteed a minimum donation of $500,000 a year through this year. Other previous partners include Payless Shoes, which in September and October of 2011 rose over $4 million through special earrings. Hunter Boots , The Brown Shoe Company, and shoes.com have also partnered with Komen to raise funds.